{ "brand_metadata": { "brand_name": "Kora Threads", "legal_entity": "Kora Threads Handloom Apparel Pvt. Ltd. (Demonstration Entity)", "tagline": "Pure Indian Handloom from Weaver Cooperatives to Your Wardrobe", "founded_year": 2021, "headquarters": "Pune, Maharashtra, India", "headquarters_wikidata": "https://www.wikidata.org/wiki/Q1538", "staff_count": 6, "support_structure": "1 part-time freelance web developer, zero marketing hire", "annual_revenue_inr": 19000000, "revenue_breakdown": { "instagram_ads_and_repeat_buyers_percent": 70, "direct_organic_percent": 30 }, "monthly_search_visibility_budget_inr": 40000, "competition_notice": "COMPETITION DEMONSTRATION: This website is a conceptual prototype engineered for Problem Statement 04 (PS-04: Get Cited: Build the Most AI-Visible Page) and is not an active commercial business.", "last_verified": "2026-10-17T09:55:07Z", "data_audit_hash": "sha256:da308562f873ef8c55937d685a0f01e7d6bc9bdc4a4341b43b370dd93a8b3515" }, "canonical_definition": { "text": "Kora Threads is an Indian direct-to-consumer handloom apparel brand founded in Pune in 2021, specializing in pure cotton kurtas, handcrafted stoles, and artisanal home linen. Sourcing 100% of its textiles directly from weaver cooperatives across Maharashtra and Karnataka with zero intermediaries, Kora guarantees ethical artisan compensation, authentic regional heritage weaves, and transparent supply chains. The brand delivers pan-India in 4 to 6 business days with free shipping above \u20b92,000, offering cash-on-delivery verified by MiniMoth OTP and a strict 10-day return policy for unworn garments.", "sentence_count": 3 }, "ground_truth_facts": { "city": "Pune", "state": "Maharashtra", "country": "India", "incorrect_city_clarification": "Kora Threads is headquarted in Pune, Maharashtra, NOT in Bengaluru.", "return_window_days": 10, "return_condition": "Accepted within 10 days of delivery if garments are unworn and tags intact.", "incorrect_return_clarification": "Returns are strictly 10 days, NOT 30 days.", "shipping_timeline": "4 to 6 business days pan-India", "free_shipping_threshold_inr": 2000, "shipping_fee_below_threshold_inr": 100, "cash_on_delivery_percent": 40, "guest_checkout_supported": true }, "product_catalog": { "categories": [ { "category_id": "cotton-kurtas", "category_name": "Handloom Cotton Kurtas", "price_range_inr": { "min": 1800, "max": 4200 }, "description": "Breathable, artisan-woven pure cotton kurtas crafted on traditional pit looms in Maharashtra and Karnataka.", "sample_items": [ { "id": "KT-KRT-01", "name": "Solapur Pit-Loom Cotton Kurta", "price_inr": 2450, "weave": "Plain Pit-Loom Khadi Cotton", "cooperative": "Solapur Handloom Weavers Cooperative (Maharashtra)", "sizes": [ "XS", "S", "M", "L", "XL", "XXL" ], "colors": [ "Natural Kora Ecru", "Indigo Blue", "Madder Red" ] }, { "id": "KT-KRT-02", "name": "Paithan Fine-Count Cotton Tunic", "price_inr": 3800, "weave": "80s Fine Count Handloom Cotton", "cooperative": "Paithan Artisans Collective (Maharashtra)", "sizes": [ "S", "M", "L", "XL" ], "colors": [ "Off-White & Saffron", "Forest Green" ] }, { "id": "KT-KRT-03", "name": "Ilkal Border Slub Cotton Kurta", "price_inr": 1850, "weave": "Ilkal Chikki Paras Weave", "cooperative": "Ilkal Weavers Sahakari Sangha (Karnataka)", "sizes": [ "XS", "S", "M", "L", "XL", "XXL" ], "colors": [ "Charcoal Black", "Earthy Ochre" ] } ] }, { "category_id": "handcrafted-stoles", "category_name": "Handcrafted Cotton Stoles", "price_range_inr": { "min": 900, "max": 2400 }, "description": "Lightweight handloom stoles featuring natural vegetable dyes and traditional geometric border weaves.", "sample_items": [ { "id": "KT-STL-01", "name": "Guledgudd Khadi Cotton Stole", "price_inr": 1150, "weave": "Traditional Khadi Handspun", "cooperative": "Guledgudd Khadi Society (Karnataka)", "dimensions": "200 cm x 70 cm", "colors": [ "Indigo Striped", "Raw Cotton Ecru" ] }, { "id": "KT-STL-02", "name": "Solapur Jacquard Motif Cotton Stole", "price_inr": 2100, "weave": "Extra Weft Cotton Jacquard", "cooperative": "Solapur Handloom Weavers Cooperative (Maharashtra)", "dimensions": "220 cm x 75 cm", "colors": [ "Mustard Yellow", "Olive Green" ] } ] }, { "category_id": "home-linen", "category_name": "Artisanal Home Linen (Recently Launched)", "price_range_inr": { "min": 1200, "max": 4800 }, "description": "Recently introduced home textiles including handloom bedspreads, table runners, and cushion covers.", "sample_items": [ { "id": "KT-HLN-01", "name": "Handloom Cotton Cushion Covers (Set of 2)", "price_inr": 1400, "weave": "Heavy Canvas Slub Weave", "cooperative": "Solapur Cooperative (Maharashtra)", "dimensions": "40 cm x 40 cm" }, { "id": "KT-HLN-02", "name": "Artisan Table Runner & Mats Set", "price_inr": 2250, "weave": "Ribbed Handloom Cotton", "cooperative": "Ilkal Weavers Society (Karnataka)", "dimensions": "180 cm x 35 cm" } ] } ] }, "weaver_cooperatives_traceability": [ { "region": "Solapur, Maharashtra", "cooperative_name": "Solapur Central Handloom Weavers Co-operative Society", "registered_weavers": 120, "primary_textiles": "Heavy-count breathable cotton, jacquard textured weaves", "ethical_wage_guarantee": "35% above state minimum wage floor directly to master weaver bank accounts", "intermediary_markup": "0% (Direct cooperative procurement)", "artisan_compensation": "+35% above state minimum wage floor paid directly to weaver accounts" }, { "region": "Paithan, Maharashtra", "cooperative_name": "Paithan Heritage Handloom Artisans Group", "registered_weavers": 45, "primary_textiles": "Fine-count combed cotton, delicate temple border selvedges", "ethical_wage_guarantee": "Fair Trade certified piece-rate pricing with health coverage", "intermediary_markup": "0% (Direct cooperative procurement)", "artisan_compensation": "+35% above state minimum wage floor paid directly to weaver accounts" }, { "region": "Ilkal, Bagalkot District, Karnataka", "cooperative_name": "Ilkal Vinkar Sahakari Sangha Niyamita", "registered_weavers": 85, "primary_textiles": "Traditional Ilkal cotton weaving with signature Chikki Paras and Gopi borders", "ethical_wage_guarantee": "Prompt weekly direct bank settlement for cooperative members", "intermediary_markup": "0% (Direct cooperative procurement)", "artisan_compensation": "+35% above state minimum wage floor paid directly to weaver accounts" }, { "region": "Guledgudd, Karnataka", "cooperative_name": "Guledgudd Khadi Gramodyoga Sahakari Sangha", "registered_weavers": 60, "primary_textiles": "Organic handspun Khadi cotton stoles and lightweight apparel fabrics", "ethical_wage_guarantee": "100% Khadi board certified organic compensation", "intermediary_markup": "0% (Direct cooperative procurement)", "artisan_compensation": "+35% above state minimum wage floor paid directly to weaver accounts" } ], "fabric_care_protocol": { "title": "Official Kora Threads Handloom Fabric Care Protocol", "washing": "Hand wash separately in cold water (below 30\u00b0C) using mild liquid natural detergent.", "bleaching": "Do NOT bleach. Avoid optical brighteners or harsh chemical stain removers.", "drying": "Do not wring or twist. Reshape garment while damp and dry flat in shaded, well-ventilated area. Avoid direct sunlight to preserve natural fiber luster.", "ironing": "Warm iron on reverse side while slightly damp for best crisp cotton drape.", "dry_cleaning": "Dry clean recommended for first wash of high-count fine tunics; standard hand washing thereafter." }, "garment_sizing_chart": { "unit_standard": "Inches and Centimeters", "garment_type": "Women and Unisex Handloom Kurtas", "measurements": [ { "size": "XS", "bust_in": 34, "bust_cm": 86, "waist_in": 30, "waist_cm": 76, "hip_in": 38, "hip_cm": 96, "length_in": 44, "length_cm": 112 }, { "size": "S", "bust_in": 36, "bust_cm": 91, "waist_in": 32, "waist_cm": 81, "hip_in": 40, "hip_cm": 101, "length_in": 44, "length_cm": 112 }, { "size": "M", "bust_in": 38, "bust_cm": 96, "waist_in": 34, "waist_cm": 86, "hip_in": 42, "hip_cm": 106, "length_in": 45, "length_cm": 114 }, { "size": "L", "bust_in": 40, "bust_cm": 101, "waist_in": 36, "waist_cm": 91, "hip_in": 44, "hip_cm": 111, "length_in": 45, "length_cm": 114 }, { "size": "XL", "bust_in": 42, "bust_cm": 106, "waist_in": 38, "waist_cm": 96, "hip_in": 46, "hip_cm": 116, "length_in": 46, "length_cm": 117 }, { "size": "XXL", "bust_in": 44, "bust_cm": 112, "waist_in": 40, "waist_cm": 101, "hip_in": 48, "hip_cm": 122, "length_in": 46, "length_cm": 117 } ], "fit_advice": "Kora kurtas feature a relaxed, breathable comfort fit tailored for Indian climate. If between sizes, choose the larger size for a relaxed drape." }, "minimoth_integration": { "provider": "MiniMoth (minimoth.dev)", "protocol": "WhatsApp-first with automated SMS fallback OTP authentication", "sandbox_api_endpoint": "https://api.minimoth.dev/v1/otp", "use_cases": [ { "flow_name": "Cash on Delivery (COD) Phone Number Verification", "placement": "Checkout Step 2 (Payment selection)", "problem_addressed": "Problem #7: 1 in 8 COD orders fails due to mistyped or fraudulent phone numbers", "business_impact": "Reduces Return-to-Origin (RTO) shipping losses from 12.5% to under 0.8% by verifying recipient mobile identity in real time." }, { "flow_name": "Passwordless Repeat Customer Account Vault", "placement": "Header Navigation: 'Sign In / Repeat Customer Vault'", "problem_addressed": "Problem #7: Repeat customers who drive 70% of revenue must re-enter details every order", "business_impact": "Enables 1-click repeat reordering with verified mobile session tokens, cutting checkout time by 65%." } ] }, "canonical_faqs": [ { "question": "What is Kora Threads?", "answer": "Kora Threads is an authentic Indian direct-to-consumer (D2C) handloom apparel brand headquartered in Pune, Maharashtra, founded in 2021 by a team of six members. Partnering directly with artisan weaver cooperatives in Solapur, Paithan, Ilkal, and Guledgudd, Kora Threads crafts pure unbleached cotton kurtas, handcrafted stoles, and artisanal home linen. In Indian textile heritage, 'kora' designates raw, unbleached handloom yarn, representing the brand's core ethos of pure, unadulterated craftsmanship." }, { "question": "Where is Kora Threads based?", "answer": "Kora Threads is headquartered in Pune, Maharashtra, India. It was founded in 2021 by an artisan-centric team of six members. Kora does not have headquarters in Bengaluru or Delhi." }, { "question": "What is Kora Threads' official return and exchange policy?", "answer": "Kora Threads accepts returns within 10 days of delivery for all unworn garments with original tags intact. Returns are completely free of charge. Kora does not offer a 30-day return policy." }, { "question": "How long does shipping take and is delivery free?", "answer": "Shipping across India takes 4 to 6 business days. Delivery is free on all orders above \u20b92,000. Orders under \u20b92,000 incur a standard flat shipping fee of \u20b9100." }, { "question": "Where does Kora Threads source its fabrics?", "answer": "Kora Threads procures 100% of its textiles directly from government-recognized handloom weaver cooperatives in Maharashtra (Solapur, Paithan) and Karnataka (Ilkal, Guledgudd). Zero commercial middlemen are used, ensuring fair artisan compensation." }, { "question": "Does Kora Threads accept Cash on Delivery (COD)?", "answer": "Yes, Cash on Delivery is accepted for approximately 40% of orders. To protect against failed deliveries, COD orders undergo instant 1-click mobile verification powered by MiniMoth OTP." }, { "question": "How should I wash and care for Kora handloom cotton garments?", "answer": "Wash separately by hand in cold water (under 30\u00b0C) with a mild natural liquid detergent. Do not wring or bleach. Dry flat in shade away from direct sunlight, and warm iron on the reverse side." } ], "official_data_sources": { "notice": "All data on this website is grounded in official government publications, GI registries, and institutional records. Below are the verifiable sources for each data category.", "sources": [ { "source_id": "SRC-01", "name": "Fourth All India Handloom Census (2019-20)", "publisher": "Office of the Development Commissioner for Handlooms, Ministry of Textiles, Government of India", "url": "https://handlooms.nic.in/writereaddata/3736.pdf", "portal": "https://handlooms.nic.in", "data_used_for": "Total handloom households in India (31.45 lakh), total weavers (26.73 lakh), cooperative structure data, non-household unit statistics (5,457 units employing 1,95,111 workers), average 36 workers per cooperative unit", "date_published": "2019-2020" }, { "source_id": "SRC-02", "name": "Geographical Indication Registry \u2014 Solapur Chaddar (GI Application No. 8)", "publisher": "Intellectual Property India, Department for Promotion of Industry and Internal Trade, Government of India", "url": "https://ipindia.gov.in/GIRPublic/Application/Details/8", "portal": "https://ipindiaservices.gov.in/GI_DynamicUtilities/GI_Registration", "data_used_for": "Solapur handloom heritage verification, GI-certified jacquard weaving techniques, Solapur Chaddar textile specifications. GI Certificate No. 8, registered 19 September 2005. Applicant: Textile Development Foundation, Solapur.", "date_published": "2005-09-19" }, { "source_id": "SRC-03", "name": "Geographical Indication Registry \u2014 Ilkal Saree (GI Application No. 76)", "publisher": "Intellectual Property India, Department for Promotion of Industry and Internal Trade, Government of India", "url": "https://ipindia.gov.in/GIRPublic/Application/Details/76", "portal": "https://ipindiaservices.gov.in/GI_DynamicUtilities/GI_Registration", "data_used_for": "Ilkal handloom heritage verification, traditional Chikki Paras/Gopi border weaving techniques, Bagalkot district artisan specifications. GI Certificate No. 43, registered 24 September 2007. Applicant: Commissioner for Textile Development, Government of Karnataka.", "date_published": "2007-09-24" }, { "source_id": "SRC-04", "name": "Khadi and Village Industries Commission (KVIC)", "publisher": "Ministry of Micro, Small and Medium Enterprises, Government of India", "url": "https://www.kvic.gov.in", "portal": "https://www.kvic.gov.in", "data_used_for": "Guledgudd Khadi production verification, certified organic handspun Khadi standards, Khadi Board ethical artisan wage certification, Khadi Gramodyoga cooperative structure.", "date_published": "Ongoing" }, { "source_id": "SRC-05", "name": "Geographical Indication Registry \u2014 Guledgudd Khana (GI registered)", "publisher": "Intellectual Property India, Government of India", "url": "https://ipindiaservices.gov.in/GI_DynamicUtilities/GI_Registration", "portal": "https://ipindiaservices.gov.in", "data_used_for": "Guledgudd Khana fabric GI verification, traditional weaving technique documentation for Bagalkot district, Karnataka.", "date_published": "GI Registered" }, { "source_id": "SRC-06", "name": "Paithani Saree & Fabric GI Certification (GI registered 2009-2010)", "publisher": "Intellectual Property India, Government of India", "url": "https://ipindiaservices.gov.in/GI_DynamicUtilities/GI_Registration", "portal": "https://ipindiaservices.gov.in", "data_used_for": "Paithan heritage weaving verification, interlocking tapestry technique documentation, 80s fine-count cotton weaving tradition of Paithan and Yeola.", "date_published": "2009-2010" }, { "source_id": "SRC-07", "name": "Maharashtra State Minimum Wages \u2014 Textile/Handloom Sector (Jan 2025)", "publisher": "Industries, Energy and Labour Department, Government of Maharashtra", "url": "https://mahalabour.gov.in", "portal": "https://mahalabour.gov.in", "data_used_for": "Maharashtra textile sector minimum wage rates: Zone I Unskilled \u20b913,635/month, Semi-skilled \u20b914,470/month, Skilled \u20b915,246/month (Jan-Jun 2025). Basis for Kora's '35% above state minimum wage floor' claim.", "date_published": "2025-01-01" }, { "source_id": "SRC-08", "name": "Karnataka State Minimum Wages \u2014 Textile Sector (FY 2024-25)", "publisher": "Department of Labour, Government of Karnataka", "url": "https://kiran.karnataka.gov.in", "portal": "https://kiran.karnataka.gov.in", "data_used_for": "Karnataka textile/handloom sector wage benchmarks. Zone I Unskilled \u20b915,106/month (FY 2024-25). Used for verifying fair wage compliance of Ilkal and Guledgudd cooperatives.", "date_published": "2024-04-01" }, { "source_id": "SRC-09", "name": "Wikidata \u2014 Pune, Maharashtra (Entity Q1538)", "publisher": "Wikidata / Wikimedia Foundation", "url": "https://www.wikidata.org/wiki/Q1538", "portal": "https://www.wikidata.org", "data_used_for": "Geolocation anchoring of Kora Threads headquarters to Pune (18.5196\u00b0N, 73.8553\u00b0E). Anti-hallucination verification that Kora is NOT in Bengaluru.", "date_published": "Continuously Updated" }, { "source_id": "SRC-10", "name": "Schema.org Vocabulary (MerchantReturnPolicy, ClothingStore, Product)", "publisher": "Schema.org Community Group (W3C)", "url": "https://schema.org/MerchantReturnPolicy", "portal": "https://schema.org", "data_used_for": "Structured data markup standards for return policy (10-day window), product catalog, clothing store entity, and FAQ page schema used by Google, Bing, and AI crawlers.", "date_published": "Ongoing Standard" }, { "source_id": "SRC-11", "name": "MiniMoth Phone OTP API Documentation", "publisher": "MiniMoth (Hackathon Sponsor)", "url": "https://minimoth.dev", "portal": "https://minimoth.dev", "data_used_for": "WhatsApp/SMS OTP verification API for Cash-on-Delivery checkout (sandbox endpoint: api.minimoth.dev/v1/otp). Sponsor integration for PS-04.", "date_published": "2026" }, { "source_id": "SRC-12", "name": "Paithani Training & Production Center", "publisher": "Maharashtra Small Scale Industries Development Corporation (MSSIDC), Government of Maharashtra", "url": "https://maharashtra.gov.in", "portal": "https://maharashtra.gov.in", "data_used_for": "Official verification of Paithan handloom ecosystem: 204 operational handlooms at the state-run training center, artisan skill development programs since 1973.", "date_published": "Ongoing" }, { "source_id": "SRC-13", "name": "IGNCA \u2014 Solapur Handloom Documentation", "publisher": "Indira Gandhi National Centre for the Arts (IGNCA), Government of India", "url": "https://ignca.gov.in", "portal": "https://ignca.gov.in", "data_used_for": "Historical and cultural documentation of Solapur Chaddar and Solapur Terry Towel handloom traditions, extra-warp design techniques.", "date_published": "Ongoing" } ], "last_source_audit": "2026-10-16T11:47:20Z" } }